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Friday, October 16, 2026
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Toto Wolff Preparing to Divest Stake Pricing Mercedes F1 at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to historic achievements in F1

Mercedes team principal Toto Wolff is in final negotiations to offload part of his ownership stake in the Mercedes Formula 1 team.

This transaction values Mercedes at £4.6 billion – a record for a Formula 1 squad – after McLaren was appraised at £3.5 billion in a change of ownership structure in September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, would sell a shareholding approximately 5%.

Wolff, aged 53 will remain as team principal and CEO if the sale goes through.

Ownership Structure

The other shareholders in the team are Mercedes and chemicals giant Ineos, who each also own a third of the company.

An official representative stated: "We will be making no official statement on this. The management structure of Mercedes F1 will remain unaltered, and all three partners are fully committed to the ongoing success of Mercedes-Benz in Formula One."

Valuation Increase

This arrangement would represent a significant increase in worth of the Mercedes team since Ineos bought its share for £208 million in 2022.

This surge demonstrates the growth in market values of Formula 1 outfits in the past few years as a consequence of the growing popularity of the sport around the world.

This was also seen in the success of the Formula 1 film featuring Brad Pitt, which was released in summer 2023 and has grossed over $630m (£458m) at cinemas worldwide.

It is the actor's top-grossing movie and the most successful sports movie to date.

Present Standings

The Mercedes team are runner-up in the team standings, behind McLaren, with three races left in the current championship.

Their lead driver George Russell has won two of the 21 grands prix this year and is fourth in the drivers' championship after McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team secured a record eight straight team titles and seven drivers' titles, six for Lewis Hamilton and one by Nico Rosberg, from 2014 and 2021.

About the author

Benjamin Moody

A digital strategist with over a decade of experience in tech innovation, specializing in user-centric design and sustainable business growth.

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